An Introduction to Search Engine Optimization

In this package, we optimize your website for Google.com, Yahoo.com, and MSN.com to .like your site. and therefore rank you high in their listings. There are many factors that these companies use to determine the order in which to rank websites. Therefore, if you search for .Texas Criminal Lawyer,.Google.com will list first the site it thinks is best. We at eBuzz Online are very knowledgeable of what Google and other search engines look for in a website. Using this knowledge, derived from years of research, experience, and testing we optimize your website.

To get your pages into the natural rankings, we do many comparisons of your website to your competitor’s, and see which keywords your website is currently focused on.  More often than not, companies either select the wrong keyword to focus on, or focus on too many. When selecting keywords to focus on, you must take into consideration both the amount of traffic that search term receives, and also the amount of competition for that term.

Search term	Number of Searches Per Month	Number of Solid Competitors
Dallas Carpet	2,300	45
Dallas Carpet Cleaning	2,800	83
Dallas Carpet	1,200	12
DFW Carpet Cleaning	3,650	18

In the above example we would focus on DFW Carpet Cleaning since it has a low number of solid competitors and a high amount of searches.

Included in the SEO Package:

The following will occur in the first month

• Optimize the link structure of your website to meet Google's standards.
• Perform keyword research to determine which keywords your site should emphasize.
• Write 25 articles to be located throughout your website which will help your rankings.
• Create 50 links to your websties from similar or related websites to increase your PageRank.

Monthly Activities:

Optional $79/mo

• Create 15 new links to your website each Month.
• Write 5 new articles for your website each Month.

The majority of SEO work is performed in the 1st month, with the research, implementation of website strategies, initial link building and article writing, thus the reason for the higher initial charge. And, unlike other SEO companies who continue to charge $1,000-$1,500/month after the initial month, we drop the price substantially to provide ongoing link building and article services.

While the initial changes are made up front, Google is gradual in the way it moves websites up in the rankings. Therefore, results are typically seen after a few months, although many times results are indeed seen immediately.